If you need to communicate with customers, clients, or decision makers, chances are at least some of it will be in writing.
Reports, letters, information sheets, plans and policies, all of these documents are a reflection of your organisation, your brand, your voice. Unsurprisingly, the voice you use affects the conversation, and ultimately, the relationship you have with your audience.
When you next produce a document for your organisation, consider, what is your tone of voice? Is your voice clear? Does it engage? Who do you want to be heard by, and what are they interested in hearing about?
Thinking these questions through and putting your insights into practice will improve your writing. Better writing means better communication, and good communication is the basis of good relationships.
Try it. Let me know how you go at firstname.lastname@example.org